ENTERING

Work samples

The work sample is the supporting material that illustrates your communication program.

For large programs, choose examples that best represent your entry instead of sending every item. For example, instead of sending a T-shirt, send a photo of a crowd of people wearing it. Ask yourself:

  • If I were a member of the target audience, would the work sample capture my attention?
  • Is it relevant, meaningful and memorable?
  • Does my work sample portray the solution I described?

Electronic/Digital Elements -- Work samples should be submitted on a CD, DVD or memory stick viewable on Windows or Macintosh equipment and/or software.

Websites -- Provide the URL or the site in your entry and representative screen captures in your work sample.

Intranets or "Limited, secured access" Sites -- Provide instructions on how to register for the site and an account name or password. If access is a problem or if there’s a chance that the site may change after submission, considering submitting a tour of the work sample video on a CD.

Large, Bulky and Heavy Items (displays, billboards, sculptures, etc.) -- Send colour photos no larger than 8 x 10 inches of large items, heavy items and non-collapsible 3-D items.

Publications -- For periodicals, submit three consecutive issues as a single entry. For semi-annual publications, submit both issues, For annual publications, including annual reports, submit one issue. Indicate the frequency of the publication in your work plan.

Photography -- Submit your entry in the context in which it was used. For print media, submit the spread or story in which the photo(s) appeared. For photos used in displays, bulletin board or other large items, send colour photos no larger than 8 x 10 inches.

Writing Samples -- Provide evidence of where the sample appeared. For recurring features or columns, send three different samples as a single entry. For scripts, submit typed entries on 8½ x 11-inch paper.

Video/TV -- Must be on DVD or CD with mpeg or QuickTime files. Scripts must be enclosed.

Audio/Radio -- Must be on audio CD and accompanied by a script.

Magazine/Newspaper Ads, Direct Mail, Brochures and Flyers -- If submitting hard copy, submit good quality hard copies and/or actual printed materials.

Remember you can submit your entry electronically and qualify for a reduced entry fee.