CALL FOR ENTRIES

Student Division

To qualify for the student division, an individual must have been enrolled in at last three post-secondary classes relating to communication, advertising, marketing, graphic design or other related program during the time when the work was produced, implemented and measured.

CATEGORY 1: SOCIAL MEDIA/TECHNOLOGY
Entries should demonstrate creative use of technology, such as the Internet, in a communication project. Entries may include website or intranet, interactive communication programs or presentations, CD-ROM or DVD, blogs, wikis, social networks, content-sharing sites, podcasts, e-cards, banner ads, buttons, pop-ups, publication production/graphic design for web- or computer-based publications (e-newsletters, magazines, e-books, etc.), and writing for the web (profiles, features, editorials, articles, news releases, sales promotion/marketing, technical writing, scripts, speeches, columns, etc. that appeared online).

Electronic and interactive work samples should be viewable on Windows or Macintosh equipment and/or software. For websites, provide the URL or IP address of the site in your entry. For intranets or limited, secured access sites, provide registration instructions, account name or password. Consider submitting a “Tour of Work Sample” video (of five minutes or less) on a CD-ROM if access could be a barrier to evaluation or if the site will change after submission. Electronic entries will be disqualified if they contain viruses, if they disable or require disabling of any part of the computer system used in the judging, or if judges cannot view or install work samples using the instructions provided. Summarize your CD-ROM, DVD or other electronic medium (a screen shot with caption, a storyboard of select scenes, etc.) in your work plan.

CATEGORY 2: PUBLICATIONS
Design and writing for publications in all formats except electronic. Examples include magazines, newsletters, newspapers, magapapers/tabloids, special publications and annual reports.

CATEGORY 3: WRITING
Original material written for a particular communication project. Examples include personality profiles, recurring features or columns, editorials, articles, news writing, news releases, sales promotion/marketing, technical writing, scripts and speeches.

CATEGORY 4: COMMUNICATION CAMPAIGNS
Communication campaigns should address research and background, planning, goals and objectives, execution/implementation and evaluation/results (any documented results or how you would measure results if the campaign were implemented). Examples include internal programs, external programs and campaigns, community relations, customer relations, media relations, marketing relations or other.

CATEGORY 5: COMMUNICATION CREATIVE
Communication creative includes elements that showcase creative talent and design through an essentially communicative function. Entrants must demonstrate innovation, creativity, strategic alignment and effective graphics communication.

• Other graphic design -- Design of an organizational brand identity or other graphic project where design is the primary communication function. Includes cartoons, drawings, paintings, collages, posters, displays, special signs, book and magazine covers, logos, product labels and packaging, 3-D materials, illustrations.
• Outdoor/3-D -- Includes billboards, murals and public sculpture, outdoor and transport posters, neon signs, awnings, street furniture, etc.
• Photography -- Original photos created or commissioned for a particular communication project. Includes single photos, photo essays, photo montages, etc.
• Video/film -- Innovative and fun use of video and film.