CALL FOR ENTRIES

Division 1 -- Communication Management

The Communication Management division covers projects, programs and campaigns that are guided by a communication strategy. Entrants must demonstrate how their project applied a full range of planning and management skills, including research, analysis, strategy, tactical implementation and evaluation. Entries may include a combination of communication materials.

Note: Individual elements of a communication program, such as brochures, websites and newsletters, can also be entered in the Communication Skills or Communication Creative divisions.

CATEGORY 1: GOVERNMENT RELATIONS
Programs targeted at government bodies and government agencies.

CATEGORY 2: COMMUNITY RELATIONS
Programs targeted at community audiences, including nonprofit and volunteer organizations.

CATEGORY 3: CUSTOMER RELATIONS
Programs targeted at customer audiences, including customer relationship management and customer research.

CATEGORY 4: INTERNATIONAL COMMUNICATION
Programs targeted at international audiences, including multinational consumers and international organizations.

CATEGORY 5: MEDIA RELATIONS
Programs that used the news media as the main channel for reaching target audiences.

CATEGORY 6: MULTI-AUDIENCE COMMUNICATION
Programs targeted at more than one internal and/or external audience.

CATEGORY 7: MARKETING COMMUNICATION
Programs aimed at marketing products and/or services to an external audience.

CATEGORY 8: ISSUES MANAGEMENT AND CRISIS COMMUNICATION
Programs targeted at external and/or internal audiences that address trends, issues and/or attitudes that have a significant impact on an organization, such as labour relations, crises, mergers, acquisitions, public policy or environmental concerns.

CATEGORY 9: EMPLOYEE/MEMBER COMMUNICATION
Programs targeted at employee or member audiences. This category includes programs that create awareness and influence opinion or behavioral change, and those focused on management communication, ethics, morale, internal culture or change management.

CATEGORY 10: HUMAN RESOURCES AND BENEFITS COMMUNICATION
Programs targeted at employee or member audiences that deal with health and welfare, savings and pension, stocks and compensation, or recruitment and retention.

CATEGORY 11: STRATEGIC COMMUNICATION PROCESSES
Programs that develop new strategic approaches to communication within an organization. They may include brand and culture audits, strategic messaging, employee and market research, competitive benchmarking, and audience analysis. This category also includes training programs that enhance communication within an organization or among key audiences.

CATEGORY 12: BRAND COMMUNICATION
Strategies for new brands and for repositioning existing brands. Winners in this category demonstrate the research used to shape brand changes. Programs include brand architectures, changes to corporate identities and design solutions that address the challenges of brand communication.

CATEGORY 13: SPECIAL EVENTS -- INTERNAL OR EXTERNAL
Any event that marks a significant occasion that supports the goals of an organization. This could include an anniversary, official opening, product launch, road show, conference, customer event or employee appreciation event.

CATEGORY 14: SOCIAL RESPONSIBILITY
Programs targeted at communities, governments or funding agencies. Programs in this category address sustainable development or other economic, social or environmental issues. They include programs for international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and indigenous and heritage protection. Entries in this category may also include programs that feature educational entertainment, used in places where a single medium (e.g. radio or television) may be the only way to get societal change messages to a large population.

CATEGORY 15: MULTILINGUAL COMMUNICATION
Programs targeted at bilingual and/or multilingual audiences.

CATEGORY 16: ELECTRONIC AND DIGITAL COMMUNICATION
Computer-based communication projects produced for internal or external audiences that primarily use electronic production and/or delivery tools. These tools include electronic newsletters, electronic annual reports, websites and intranet sites. This category includes predominantly one-way electronic communication: published content that audiences access online. Consider carefully whether your program fits this category or Category 17, Social Media.

CATEGORY 17: SOCIAL MEDIA
These programs encompass a quickly evolving range of new tools and practices that allow individuals and groups to collaborate and share knowledge and experiences online. These tools and practices are intended to engage an audience (whether internal or external) in conversation, rather than broadcast information in one direction. The tools and techniques currently available include (but are not limited to) conversation-enabled publishing platforms (blogs, podcasts, etc.), social networks (LinkedIn, Facebook, MySpace, Dopplr, etc.), democratized content networks (Digg, wikis, message boards, etc.), presence networks/microblogging (Twitter, Jaiku, etc.), content-sharing sites (YouTube, Flickr, Del.icio.us, etc.) and virtual networking platforms (Second Life, There.com, etc.).